Seoul Window
The short answer
- #1 is still the MEDIHEAL mask 10+1 set ($13.50). It is the only product that held #1 on both September 6 and September 30.
- 52 of 100 products changed in three weeks. Five of the top 10 were outside the top 10 on September 6.
- Creams climbed. Dr. Althea 345 cream 17th → 2nd, Centellian24 Madeca cream 19th → 3rd, and AESTURA Atobarrier 365 cream entered at 9th.
- Sanrio editions halved, 30 → 15. No new Sanrio product joined the list.
- Under $20: 21 → 29 products. The median sale price fell from $29.80 to $27.31.
What the Olive Young Global ranking measures
Olive Young Global (global.oliveyoung.com) is Olive Young's overseas online store, selling Korean beauty in US dollars and shipping abroad. So this ranking shows what shoppers outside Korea are buying right now. This page updates our first count of September 6 with a new collection on September 30 and compares the two product by product. Prices are Global Mall dollar sale prices and differ from store prices in Seoul, which are set in won.
What is the #1 product on Olive Young Global?
The MEDIHEAL Madecassoside Essential Mask Sheet 10ea Set (+1ea), $13.50. That is 50% off a list price of $27.00, with a 4.9 rating and 7,644 reviews. It was #1 on September 6 too, and gained 692 reviews in three weeks (from 6,952).
🏆 Olive Young Global Mall top 10 (collected September 30, 2026)
| # | Product | Brand | Category | Sale price | Off | ★ · Reviews | Sep 6 |
|---|---|---|---|---|---|---|---|
| 1 | Essential Mask Sheet 10ea (+1ea) | MEDIHEAL | Face masks | $13.50 | 50.0% | 4.9 · 7,644 | #1 |
| 2 | 345 Relief Cream 50ml set | Dr. Althea | Skincare | $20.01 | 25.9% | 4.9 · 1,259 | #17 |
| 3 | Madeca Cream Time Reverse 50ml double | Centellian24 | Skincare | $41.10 | 53.3% | 4.8 · 2,414 | #19 |
| 4 | Aqua Squalane Moisturizing Cream double (Sanrio) | S.NATURE | Skincare | $27.32 | 45.4% | 4.8 · 1,555 | #4 |
| 5 | Probioderm 3D Lifting Cream 50ml | BIOHEAL BOH | Skincare | $31.82 | 43.2% | 4.8 · 324 | #21 |
| 6 | Coleology Cutting Jelly 60 sticks | FOODOLOGY | Supplements | $81.83 | 26.3% | 4.7 · 98 | #12 |
| 7 | PDRN Hyaluronic Capsule 100 Serum double (Sanrio) | Anua | Skincare | $46.55 | 51.5% | 4.8 · 330 | #2 |
| 8 | Dive-In Low Molecular Hyaluronic Acid Serum double (Sanrio) | Torriden | Skincare | $31.50 | 25.0% | 4.8 · 588 | #5 |
| 9 | Atobarrier 365 Cream 80ml | AESTURA | Skincare | $39.60 | 10.0% | 4.9 · 1,371 | not listed |
| 10 | Deep Damage Repair Hair Mask 320ml double | UNOVE | Hair | $34.76 | 29.1% | 4.8 · 3,757 | #6 |
Seven of the top 10 are skincare, and five of those are creams (#2, 3, 4, 5 and 9). On September 6 the top 10 was 5 skincare, 2 face masks, 2 makeup and 1 hair. This time there is no makeup in the top 10 at all.
What changed between September 6 and 30?
52 of the 100 products are new faces. Four of September 6’s top 10 left the top 100 entirely: the celimax Retinal Shot booster set (7th), so natural setting fixer double (8th), JUNGSAEMMOOL Skin Nuder Cushion (9th) and beplain Mung Bean cleansing foam double (10th).
📈📉 Biggest movers, September 6 → 30
| Move | Product | Sep 6 → Sep 30 | Sale price |
|---|---|---|---|
| Up | LABO-H Scalp Strengthening Shampoo 750ml set | 96th → 14th | $46.04 |
| Up | medicube PDRN Pink Peptide Ampoule refill set | 77th → 15th | $29.86 |
| Up | SKIN1004 Centella Water-Fit Sun Serum twin pack | 53rd → 12th | $22.40 |
| Up | ilso Super Melting Sebum Softener set | 47th → 17th | $22.53 |
| Up | Dr. Althea 345 Relief Cream set | 17th → 2nd | $20.01 |
| Down | Torriden Dive-In Multi Pad (Sanrio) | 11th → 91st | $30.80 |
| Down | HERA Black Cushion refill set | 41st → 98th | $51.00 |
| Down | d’Alba White Truffle First Spray Serum double | 16th → 59th | $39.67 |
| Down | MEDIHEAL Toner 100 Pads double (Sanrio) | 3rd → 16th | $34.04 |
The risers are products with a clear job — scalp shampoo, ampoule, sun serum, sebum softener. The fallers are collab packaging and makeup. The most-reviewed product on the list, the SKIN1004 sun serum twin pack (10,571 reviews), climbed from 53rd to 12th.
Is the Olive Young Sanrio collab over?
Not over, but leaving fast. On September 6, 30 products in the ranking carried the [Sanrio EDITION] label. On September 30 there are 15. All 15 were already on the September 6 list; not one new Sanrio product entered.
Sanrio items in the top 10 went from four to three (#4 S.NATURE cream, #7 Anua serum, #8 Torriden serum). The MEDIHEAL toner pad Sanrio double that was 3rd on September 6 is now 16th, and the Torriden multi pad Sanrio edition fell from 11th to 91st.
Which categories and brands are gaining?
📊 Products by category (top 100)
| Category | Sep 6 | Sep 30 | Change | In Sep 30 top 20 |
|---|---|---|---|---|
| Skincare | 33 | 38 | ▲5 | 11 |
| Makeup | 24 | 19 | ▼5 | 2 |
| Face masks | 17 | 10 | ▼7 | 3 |
| Hair | 8 | 7 | ▼1 | 2 |
| Suncare | 5 | 7 | ▲2 | 1 |
| Wellness | 3 | 6 | ▲3 | 0 |
| Supplements | 5 | 5 | — | 1 |
| Bath & body | 0 | 3 | ▲3 | 0 |
| Food & drink | 3 | 3 | — | 0 |
| Makeup tools | 2 | 1 | ▼1 | 0 |
| K-pop | 0 | 1 | ▲1 | 0 |
Face masks fell the most, from 17 to 10. Suncare grew from 5 to 7, helped by two Beauty of Joseon Relief Sun triple sets that entered at 24th and 30th.
By brand, Anua leads with 10 products (up from 8) and Torriden holds second with 7. MEDIHEAL dropped from 6 to 3: the #1 mask stayed, but two toner-pad double packs and a Sanrio serum left the top 100.
What's worth buying on Olive Young for under $20?
Products under $20 rose from 21 to 29, and the median sale price dropped from $29.80 to $27.31. 84 products are discounted, averaging 28.0% off, and 20 are 40% off or more. The deepest cut is the Anua PDRN Capsule 100 Serum Mask 20-sheet pack (54th, 63.1% off, $34.28).
💰 Products by sale-price band
| Band | Sep 6 | Sep 30 |
|---|---|---|
| Under $10 | 4 | 2 |
| $10–20 | 17 | 27 |
| $20–30 | 32 | 32 |
| $30–40 | 28 | 23 |
| $40–60 | 12 | 11 |
| $60 and up | 7 | 5 |
✈️ Picks under $20 — with the Korean name to show in store
| Rank | Product | Korean name in store | Sale price | ★ · Reviews |
|---|---|---|---|---|
| 1 | MEDIHEAL Essential Mask 10+1 | 메디힐 마데카소사이드 에센셜 마스크 | $13.50 | 4.9 · 7,644 |
| 11 | ABOUT_TONE Skin Layer Fit Blusher | 어바웃톤 스킨 레이어 핏 블러셔 | $13.62 | 4.7 · 812 |
| 18 | Torriden Dive-In Mask 10ea Set | 토리든 다이브인 마스크 | $17.50 | 4.9 · 188 |
| 21 | celimax Retinal Shot Booster 15ml | 셀리맥스 레티날 샷 부스터 | $16.71 | 4.7 · 934 |
| 38 | numbuzin No.1 Sheet Mask 10ea | 넘버즈인 1번 거즈팩 | $16.55 | 4.8 · 1,595 |
| 52 | rom&nd Juicy Lasting Tint | 롬앤 쥬시 래스팅 틴트 | $11.41 | 4.7 · 1,664 |
| 83 | Purito Seoul Oat-In Calming Gel Cream 100ml | 퓨리토 오트인 카밍 젤 크림 | $15.60 | 4.8 · 1,005 |
| 93 | Purito Seoul Daily Soft Touch Sunscreen 60ml | 퓨리토 데일리 소프트 터치 선크림 | $17.60 | 4.9 · 1,045 |
Buying in a Seoul store
- Show the Korean name. Global Mall's English product names differ from shelf labels in Korea. Showing staff the Korean names above is the fastest route.
- Don't compare prices one to one. The prices above are Global Mall dollar sale prices. Store prices and promotions are set separately in won.
- Sheet masks are the lightest buy. Several 10-sheet packs sit under $20. Masks, creams and sunscreens count as liquids, so check the 100 ml carry-on rule and put large sizes in checked luggage.
- Tax refunds: how the tourist tax refund works in practice is in our Korea tax refund guide.
What to watch next
- The #1 does not budge. The MEDIHEAL 10+1 mask set was #1 both times. For overseas customers, Olive Young’s signature product is still the sheet mask.
- From collabs to function. The space Sanrio packaging vacated went to barrier creams, scalp shampoo and sun serum.
- Only one NEW flag. #56, the beplain Mung Bean cleansing foam double set ($44.20). Next round: does the cream surge carry into winter, and does Sanrio drop below 10?
Further reading
- Olive Young Online Best Sellers — What Koreans Actually Buy
- Olive Young Korea Online Top 100 — August 2026
- Where Olive Young Stores Cluster in Seoul
- Daiso Korea Best Sellers: Top 300 Ranking, September 2026
- Seoul Humidity, UV and Seasonal Skincare
Data & methodology
- Source: Olive Young Global Mall (global.oliveyoung.com) best-seller ranking, all categories, top 100. Collected with the same method at 10:30 on September 30, 2026 and 01:48 on September 6, 2026 (KST).
- Fields: rank, English and Korean product names, brand, list and sale price (USD), discount, rating, review count, NEW and sold-out flags. Each product's category comes from which of the mall's 14 category rankings it appears in.
- Comparison: matched one-to-one by Global Mall product ID — 48 in common, 52 replaced. Sanrio editions counted by the [Sanrio EDITION] label in the product name.
- Ratings: average 4.77 across the 98 products with reviews (4.76 on September 6). 29 products have 1,000+ reviews (32 on September 6).
- Limits: the ranking follows Olive Young Global's own method, and sales volumes are not disclosed. It reflects overseas-shipping customers, so it can differ from what sells in Seoul stores.