Seoul by area
Hongdae · 🔴 LIVE
Indie music, street performance, nightlife and youth culture — the district around Hongik University is Seoul at its most alive. A live camera streams from right here.
Myeongdong
Seoul’s classic shopping district: cosmetics flagships, street food alleys and easy airport access. Crowded, touristy, and still worth it if you know where to go.
Seongsu
Former shoe factories turned into cafes, pop-up stores and galleries. Seongsu is where Seoul’s trends are born — check what’s popping up before you go.
Gyeongbokgung
The grandest of Seoul’s royal palaces, surrounded by Bukchon hanok village and Seochon’s quiet alleys. Wear a hanbok and palace entry is free.
Gangnam
Glass towers, K-beauty clinics, department-store food halls and COEX. The polished, modern face of Seoul south of the river.
Jamsil
Lotte World, Seokchon Lake and Korea’s tallest tower. Family-friendly by day, baseball-crazy by night.
Itaewon · Hannam
Seoul at its most international — global dining, craft cocktails and galleries from Itaewon down to Hannam-dong. Best after sunset.
Dongdaemun
Night-shopping headquarters: 24-hour fashion malls, wholesale alleys and the spaceship curves of DDP. Come after dark.
Yeouido · Han River
Seoul’s riverside playground — picnic lawns, bike paths, night markets and the best sunset skyline, all along the Han River parks.