Decoding Korean Hair Salon Franchise Disclosures: Juno Hair, Park Seung-cheol Revenue & Pricing

You’re in Seoul. You need a haircut. Every sign is in Korean. You search online and get nothing but personal blog reviews — no sense of which places are expensive and which are cheap. But Korea has a public database that answers this question with hard numbers. If it’s a franchise hair salon, the store count, regional distribution, average per-store revenue, and even startup costs are all publicly available.

What is a franchise disclosure document?

A disclosure document (정보공개서) is something every franchise headquarters in Korea must register with the Fair Trade Commission under the Fair Franchise Transactions Act. Its original purpose is to protect prospective franchisees — to legally prevent headquarters from inflating claims about how much money you’d actually make opening a branch under their brand.

But these documents are packed with information that’s useful for consumers, too. They list how many stores each brand has in every province and metropolitan city, how much a single store earns in a year, and even the standard store size in pyeong.

How big is the Korean hair franchise market?

Let’s start with the industry as a whole. These are statistics compiled by the Fair Trade Commission for the beauty services sector (hair, nails, skincare, etc.).

Of those 5,593 locations, the 8 major brands covered below account for 1,615. Roughly 29% of the entire sector sits under just eight names.

Chain-by-chain scale and revenue: a 22x gap

Here are the core numbers pulled from the disclosure documents. Average annual revenue per franchise is the mean revenue one store generates in a year. Revenue per pyeong divides that figure by the store’s floor area (1 pyeong = 3.3㎡).

🏆 8 major Seoul hair salon franchises — based on Fair Trade Commission disclosure documents

The gap between #1 Cha Hong Room and #8 Blue Club is 22x. But that doesn’t mean Cha Hong Room is 22 times more expensive.

In other words, the brands at the top are the ones with larger stores filled with higher-ticket services like perms and color treatments. If you’re only there for a cut, walking into a premium chain won’t cost you multiples more.

Which chains are where in Seoul?

They’re all “national chains” on paper, but their actual footprints are completely different. We recalculated each brand’s provincial store counts from the disclosure documents by Seoul share.

📍 Regional concentration by brand — the higher the Seoul share, the harder to find outside the capital

Here’s what this means for travelers in practical terms.

One fun fact: of these 8 brands, 5 have their headquarters in Gangnam-gu (Juno Hair, Park Seung-cheol Hair Studio, Lee Ga-ja Hair Bis, Lee Cheol Hair Kerker, Cha Hong Room) and 1 in Seocho-gu (Blue Club). The corporate heart of the Korean hair industry is essentially clustered in Gangnam.

What will you actually pay?

Disclosure documents don’t include service prices. The figures below are cut prices posted on each chain’s branch reservation pages — and they vary significantly by location and stylist rank.

💇 Cut price ranges by chain (2026, varies by branch)

Always check for the long hair surcharge. Korean salons commonly add 20–50% to the service price for hair that falls below the shoulders — and this is usually written in fine print at the very bottom of the price list.

The flip side: what it costs to open one of these

The same documents also spell out how much it costs to open a store under each brand. This isn’t directly relevant to consumers, but it explains why the pricing tiers are structured the way they are.

💰 Franchisee startup costs and interior fit-out (based on disclosure document line items; figures may overlap)

Juno Hair charges a ₩0 joining fee, but in exchange, the total franchisee cost and interior scale are the largest in the industry. You’re fitting out an 80-pyeong space with ₩308 million in interiors — so a cut price in the ₩30,000 range is what sits on top of that fixed-cost base. At the opposite end, Blue Club starts from a 10-pyeong, ₩26 million interior and charges ₩11,000 per cut.

Finding a branch in Seoul

Search by neighborhoods that are easy for tourists to reach. Prices and English-speaking availability vary from branch to branch, so it’s worth checking before you book.

📍 Open in Naver Map 📍 Open in Naver Map 📍 Open in Naver Map 📍 Open in Naver Map 📍 Open in Naver Map

Want to check for yourself?

The disclosure documents are free for anyone to browse — no login required.

1. Go to the Fair Trade Commission’s Franchise Transaction portal (franchise.ftc.go.kr)
2. In the top menu, navigate to 정보공개서 → 정보공개서 열람 (Disclosure → View Disclosures)
3. Enter a brand name in the search bar (e.g. 준오헤어). Narrow the industry to 서비스 → 이미용 (Services → Beauty) to filter for hair and beauty brands only
4. Click a result row and you’ll get everything on one page: store counts by region, average revenue, startup costs, and even the brand’s legal violation history for the last 3 years

The site is in Korean, but the table structure is simple enough that browser translation handles it fine. And this same method works for every franchise category — cafes, fried chicken chains, convenience stores, not just hair salons.