It is your last day in Seoul. Your suitcase is already bursting, you have not bought a single souvenir, and your feet are swollen from all that walking. When exactly were you supposed to go shopping? The answer is Lotte Mart Zettaplex at Seoul Station. Perched directly above the station, it puts K-snacks, ramyeon, seaweed, K-beauty, and even craft soju under one roof — and an AREX train will whisk you straight to the airport afterwards. Best of all, it stays open until midnight, making it the perfect pre-departure stop. Since late 2024, a quirky new trend has emerged: Japanese travelers have been snapping up Korean rice (yes, sacks of it) because it is significantly cheaper than back home. Even TBS and Asahi Shimbun sent crews to cover the phenomenon. Below is your complete guide to the shops, snacks, and traveler-friendly services inside.
At a Glance
- Location & Hours: Directly connected to Seoul Station (405 Hangangdae-ro, Jung-gu). Daily 10:00–24:00, closed 2nd & 4th Wednesday. The only large-format supermarket in metro Seoul still open until midnight.
- Why Here: AREX Airport Railroad to Incheon Airport (~1 hr) or Gimpo (~40 min) with no transfer. Ideal for last-minute K-snacks, ramyeon, and seaweed.
- Must-Knows: Foreigner tax refund (purchases over ₩15,000), free luggage storage for 2 hours, currency exchange, and a free eco-bag when you spend ₩100,000 or more.
What Exactly Is Lotte Mart Zettaplex? — Location & Hours at a Glance
Originally opened in 2004, the Seoul Station branch underwent a massive transformation and relaunched as Zettaplex in September 2023 — Lotte Mart’s flagship store. It occupies the Seoul Station private concourse building, which means the subway, KTX, and AREX are all connected. It is even featured on Visit Seoul, the city’s official tourism website.
| Detail | Info |
|---|---|
| Address | 405 Hangangdae-ro, Jung-gu, Seoul (Bongnae-dong 2-ga 122-23) |
| Hours | Daily 10:00 – 24:00 |
| Closed | 2nd & 4th Wednesday of each month |
| Airport Link | AREX to Incheon (~1 hr) · Gimpo (~40 min), no transfer |
| Standout Point | Only large-format mart in metro Seoul still open until midnight (since Homeplus cut back to 10 PM in Sep 2025) |
Connected to Seoul Station Lines 1, 4, AREX, Gyeongui-Jungang, and GTX-A · Come out toward Exit 2, walk up the stairs/escalator from the main plaza and turn right (past Five Guys) 📍 Open in Naver Map
What Shops Are Inside? — Floor-by-Floor & Key Brands
Think of it as a grocery megastore wrapped in a lifestyle mall, spread across several floors. For travelers, the sweet spots are Floors 1–2 (entrance, groceries, souvenirs, K-beauty) and Floor 3 (wine, Daiso, MUJI).
🏢 Seoul Station Lotte Mart — floor-by-floor guide
| Floor | What You’ll Find |
|---|---|
| 1F | Store entrance (approach from Seoul Station plaza side) |
| 2F | Groceries (produce, meat, seafood, packaged foods, health foods, ready-to-eat), household goods, cosmetics & personal care (LOHBs+), souvenir shop |
| 3F | Bottle Bunker wine shop, Toys”R”Us, Colioli pet supplies, Lotte Hi-Mart electronics, MUJI, Daiso |
| 4F | Rooftop garden, parking, connection to Seoullo 7017 |
| 5F–6F | Customer parking |
Five Guys, Starbucks & 76 Eateries — Fuel Up Before or After Shopping
On your way up from the station plaza, you will walk right past Five Guys (Connect Place, 1F, 10:00–22:00; bacon cheeseburger ₩17,900, milkshake ₩8,900). The mart and surrounding station complex house roughly 76 restaurants and cafés, so grabbing a meal before or after your haul is effortless. Inside you will find Starbucks, plus local favorites like Ttamttam (Vietnamese pho), Jeil Jemyeonso (noodles), Baeknyeonok (sundubu jjigae), and Chonggak Hand Kalguksu. Five Guys: from the station plaza, head up the stairs/escalator and turn right — Connect Place 1F, right before the Lotte Mart entrance 📍 Open in Naver Map
Tokkijeong, Dongnip Milbang & Ilsangjeongwon Seorijae — Where Locals Actually Eat
It is not all tourist chains. Tokkijeong (토끼정, “Rabbit Pavilion”) serves Japanese home-style dishes — cream curry udon, salmon donburi, gyudon — that keep locals coming back for the comforting, no-fuss set meals. Dongnip Milbang dishes out fresh pasta, risotto, and salads in a bright, modern dining room with floor-to-ceiling windows overlooking Seoul Station (rated “Very Good” for hygiene). If you are craving Korean comfort food, Ilsangjeongwon Seorijae does a beautiful stone-pot rice with gondre (seasonal greens) that hits the spot. Tokkijeong: Japanese home-style · Dongnip Milbang: fresh pasta & salad · Ilsangjeongwon Seorijae: Korean stone-pot rice 📍 Open in Naver Map
Han Jeong-seon, Taegeukdang & Brick Sand — Desserts Worth Saving Room For
The dessert strip here is no afterthought. Han Jeong-seon (한정선) makes fruit mochi that have become a social-media sensation: a thin, chewy rice cake wrapped around a whole strawberry or Shine Muscat grape. Expect a line even on weekdays, and note that fresh fruit means same-day consumption — plan accordingly. Taegeukdang (태극당) is Seoul’s oldest bakery, opened in 1946, and its signature monaka and castella still carry that old-Seoul nostalgia. Brick Sand specializes in brick-shaped financiers with packaging so pretty they double as a photo prop and gift. Han Jeong-seon: whole-fruit mochi (eat same day) · Taegeukdang: monaka & castella · Brick Sand: brick financiers 📍 Open in Naver Map
Bottle Bunker, Pungmiso & BOMUL — Zettaplex-Only Specialty Corners
On the 3rd floor, Bottle Bunker is a mega-curated wine, whisky, and Korean traditional liquor shop (open until 10 PM). You can pick up a bottle of Ki One, Korea’s own single-malt whisky, for a gift with serious shelf presence. The in-store bakery Pungmiso debuted here first among all Seoul-area Lotte Marts. And BOMUL, the first Korean culture gift shop inside a hypermarket, rounds up traditional souvenirs in one spot.
What Should You Actually Buy? — Foolproof K-Souvenirs
A foreign supermarket is exciting, but decision fatigue is real. Below is a shortlist of lightweight, packable items that Koreans genuinely enjoy — perfect as gifts or for yourself.
| Category | Recommended Item | Why |
|---|---|---|
| Snacks | Leaf Pie, Ferrero/Pepero gift sets, HBAF almonds (wasabi, tiramisu, buldak, etc.) | Light, pretty packaging, easy to share |
| Ramyeon & Sauces | Samyang Buldak Ramyeon (limited-edition flavors), Buldak Sauce bottles | Way cheaper than overseas; high satisfaction-to-volume ratio |
| Traditional | Hangwa (Korean traditional sweets) | Elegant gift, individually wrapped |
| Fruit | Shine Muscat grapes | Premium Korean fruit to enjoy at your accommodation |
| K-Beauty | Sheet masks, collagen jelly sticks | Lightweight, practical, popular with everyone |
| Premium | Bottle Bunker wine & Korean whisky (Ki One) | Formal, impressive gift |
Local Intel: Gim (roasted seaweed sheets), instant soups and porridges, and those collagen jelly sticks Koreans snack on daily — all take up almost zero luggage space and get great reactions. If you can handle heat, a bottle of Buldak Sauce is the ultimate souvenir: drizzle it on anything back home. A curious new trend since late 2024: Japanese travelers have been buying Korean rice by the sack (4–10 kg) because it is so much cheaper than in Japan — TBS and Asahi Shimbun even came to film the phenomenon. Fresh items like marinated raw crab (ganjang-gejang) require refrigeration and are not eligible for tax refund, so only go there if you really know what you are doing.
Foreigner-Friendly Services — Tax Refund, Luggage Storage & Currency Exchange
This branch earns its traveler-friendly reputation through convenience, not just selection. Bring your passport and you can handle most things on the spot.
| Service | Details |
|---|---|
| Tax Refund | Instant refund for foreign nationals & overseas Koreans on purchases of ₩15,000+. Available at dedicated kiosks, self-checkout, and staffed registers (fresh produce and tax-exempt items excluded). |
| Free Luggage Storage | Up to 2 hours free for suitcases; lockers available for smaller bags. |
| Currency Exchange | On-site exchange counter. |
| EMS International Shipping | 10:30–18:30 (closed Wednesdays). |
| Packing Station | Table space to reorganize your luggage after shopping. |
| Parking Discount | ₩10K = 1 hr / ₩30K = 2 hrs / ₩50K = 3 hrs / ₩100K+ = 5 hrs free. |
Freebie Alert: Since January 2025, the store has been running an ongoing promo — spend ₩100,000+ and get a free eco-bag (shopping tote). It is one of the most popular freebies among foreign shoppers. Details vary by season, so add the KakaoTalk channel “롯데마트 제타플렉스 서울역점” to preview flyers and event info before your visit.
What Else Is Nearby? — Myeongdong, Namsan & Seoullo 7017
Another reason this spot works so well: the neighborhood. You can tick off several Seoul must-sees on your way out.
- Seoullo 7017 — The former highway overpass turned elevated park is literally next door. A quick stroll with a view.
- Myeongdong — One subway stop away. Fashion, skincare, street food — the full Seoul shopping experience.
- N Seoul Tower (Namsan) — A short bus or cable-car ride from the station. Go for the panoramic city views.
- Namdaemun Market — Traditional market vibes and bargain souvenirs, all within walking distance.
- Deoksugung Palace — The stone-wall road alone is worth the walk; the palace grounds are a bonus.
All within a tight radius from the mart. Perfect for clearing a few items off your checklist before the airport run.
FAQ
Q. I have a late-night flight. Can I still shop? Absolutely. Lotte Mart Zettaplex closes at midnight (24:00). Since September 2025, it has been the only large-format mart in metro Seoul open this late. You can wrap up your evening, swing by, shop, and still catch the AREX. Just remember: closed on the 2nd and 4th Wednesday.
Q. How does the tax refund work? Foreign nationals and overseas Koreans spending ₩15,000 or more can get an instant refund by showing their passport. Use the dedicated kiosk, a self-checkout, or a staffed register. Fresh produce and other tax-exempt items are excluded.
Q. Can I bring my suitcase in? Yes. Staff will guide you to the designated luggage area — free storage for up to 2 hours. Smaller bags can go in lockers. You can shop hands-free and pack everything up at the packing station afterwards.
Q. What languages are spoken? Signage around the store includes English, and in recent years the visitor mix has diversified — Japan, Taiwan, China, Singapore, and beyond. As a result, quite a few staff members speak Japanese. There is also a dedicated zone that rounds up the K-snacks and K-beauty items foreign visitors gravitate toward.
Sources
- The Best Shopping Stop for Last-Minute Souvenirs: Seoul Station Lotte Mart — Creatrip
- Lotte Mart Zettaplex Seoul Station — Namu Wiki
- Lotte Mart Opens Flagship ‘Zettaplex Seoul Station’ — Seoul Shinmun
- Lotte Mart Seoul Station Transforms into ‘Zettaplex’ — Hankyung
- How Lotte Mart Seoul Station’s Zettaplex Conversion Boosted Sales 75% — Money Today
- Lotte Mart Zettaplex Seoul Station Top 76 Restaurants — Dining Code
- Five Guys Seoul Station — Dining Code
- Han Jeong-seon Nok Seoul Station (Fruit Mochi) — Dining Code
- Tokkijeong Seoul Station (Japanese Home-style) — Dining Code
- Dongnip Milbang Seoul Station (Fresh Pasta & Salad) — Dining Code
- Taegeukdang Seoul Station (Monaka) — Dining Code
- Brick Sand Seoul Station (Financiers) — Dining Code
- Taegeukdang — Namu Wiki