Walk around Seoul for an hour and you’ll notice it soon enough: you’ll see more dog strollers than baby strollers. That’s not an impression — it’s a statistic.

The Short Answer

  • 29.2% of Korean households live with companion animals (2025 Ministry of Agriculture survey, an all-time high). That means 15.46 million guardians.
  • Dogs dominate at 80.5%, but thanks to apartment-centric living, small breeds like Maltese, Poodles, and Pomeranians make up more than half of all dogs.
  • In 2023, dog stroller sales overtook baby stroller sales online for the first time, and from 2027, dog meat will be illegal by law.

Just How Many Animals Live With Koreans?

The Ministry of Agriculture, Food and Rural Affairs conducted in-person interviews with 3,000 households across the country for its 2025 survey and found that 29.2% now live with companion animals — the highest figure since the surveys began. This is the moment when the long-used phrase “one in four households” officially became “one in three.”

29.2%
Households with companion animals (2025, all-time high)
15.46 million
Companion animal guardians — 29.9% of the population (KB Financial, end of 2024)
4.99 million
Estimated dog population (2.77 million for cats)
₩121K
Average monthly cost per companion animal

Dig into the numbers and the species skew is stark. Among pet-owning households, 80.5% keep dogs, 14.4% keep cats, and 4.1% keep fish. But by headcount, cats are denser: the average dog-owning household has 1.11 dogs, while cat households average 1.27 cats — meaning people who keep cats often keep more than one.

The government counts dogs. Cats are estimated.

In Korea, registering any dog older than two months is legally mandatory. Failing to do so can result in a fine of up to 1 million won, and owners must report a registered dog's death within 30 days. Cat registration, by contrast, is a voluntary pilot program, so the feline population is essentially an estimate derived from sample surveys. The actual number of cats is likely higher than the official figures suggest.


Why Are Korean Dogs So Small?

Spotting a large-breed dog in Seoul is a rare treat. The reason is simple: most urban Korean households live in apartments, and building management rules — plus noise complaints from neighbors — effectively steer breed choices toward the compact end of the scale. The result is the reign of what Koreans call the Molpupo — the holy trinity of Maltese, Poodle, and Pomeranian.

🐶 Korea's Most Popular Dog Breeds

RankBreedShareNotes
1Maltese20.4%A tiny white companion at 3–4 kg; Korea’s quintessential family dog for decades
2Poodle18.9%Low-shedding, apartment-friendly, endlessly versatile grooming styles
3Mixed breed15.1%Rising alongside the shelter adoption movement
4Pomeranian12.8%Surged in popularity from the late 2010s onward
5Bichon Frisé7.0%Gentle temperament, a favorite among first-time guardians

Four of the top five breeds clock in under 10 kg. This reality shapes the entire industry: Korea’s pet supplies, clothing, and grooming markets are built around small-dog specifications by default. It’s also why travelers with medium-to-large dogs often struggle to find gear that fits or venues that welcome them.


The Country Where Dog Strollers Outsell Baby Strollers

If you had to capture Korea’s pet culture in a single snapshot, this would be it. On the online shopping platform Gmarket, gaemocha (dog strollers) accounted for 33% of all stroller sales in 2021 and 36% in 2022 — then jumped to 57% in 2023, overtaking baby strollers (43%) for the first time. The Wall Street Journal picked up the stat, and the story rippled across international media.

Why the crossover happened: Two curves — one of the world's lowest birth rates and a steep rise in pet-owning households — intersected in the same year. That said, dog strollers aren't exactly a "dogs over babies" statement. They're often a practical choice for small breeds with delicate joints and older dogs who still deserve a long afternoon out.

This shift has a name: pet-fam-jok (pet + family), people who treat their animals as full family members. The sentiment shows up in spending. KB Financial’s 2025 survey found that satisfaction with pet ownership hit 76%, up 8.7 percentage points in a single year, and awareness of lifetime costs — adoption, care, medical treatment, funerals — rose alongside it. The market, valued at roughly 4 trillion won in 2023, is projected to reach the 6 trillion won range by 2027.


The Words Changed First

Korea’s transformation surfaced in its language before it appeared anywhere else. Through the 1990s, the standard term was aewandongmul (愛玩動物) — literally “an animal to love and play with.” Over the 2000s, this gave way to bandongmul (伴侶動物), meaning “a companion animal, a partner in life.” Today, government documents and legislation use only the latter. Using the old word now lands as outdated or tone-deaf.

Words Worth Knowing

  • Guardian · Caretaker — The preferred terms over "owner." The word "gyeonju" (dog master) still gets used, but in formal contexts, "guardian" is the norm.
  • Daengdaengi — An internet-born visual pun on "meongmeongi" (woof-woof), where the Korean characters are deliberately misshaped to look cute. Now close to everyday speech.
  • Jipsa — What cat guardians call themselves. It literally means "butler" — the joke being that the cat is the master and the human is the staff.
  • Nyangi · Yaongi — Affectionate terms for cats. People who look after street cats are called cat moms and cat dads.
  • Crossed the rainbow bridge — The euphemism for a companion animal's death, borrowed straight from the global pet-loss lexicon and now widely used in Korea too.

What Happened to Dog Meat?

It’s the question foreigners ask most often about Korea’s pet culture, and the answer is unambiguous: from 2027, it’s illegal.

On January 9, 2024, the National Assembly passed the Special Act on the End of Dog Meat Consumption with 208 votes in favor and zero against. Three years after promulgation — that’s 2027 — breeding, slaughter, distribution, and sale of dogs for food will be fully prohibited. Violators face up to three years in prison or a fine of up to 30 million won. New farms, slaughterhouses, and distribution businesses were banned the moment the law was enacted, and the government is now funding transition programs for those leaving the trade.

What outpaced the law, though, was generational change. Dog meat consumption had been in decline for decades, and among Koreans in their twenties and thirties, it’s a practice that has effectively disappeared. In a country where more than 15 million people now live with companion animals, the legislation is less a cause of change than its culmination.


The Shadow Behind the Numbers

Not every statistic sparkles. In 2024, 106,824 animals were abandoned across Korea — 77,304 dogs (72.4%) and 27,826 cats (26.0%). That’s five consecutive years of decline, bringing the annual figure near the 100,000 mark for the first time in a decade. But what happens to the animals that enter the shelter system remains sobering.

📉 Outcomes for Animals Entering Shelters (2025 data)

OutcomeShareNumber
Adopted by new guardian25.6%24,528
Natural death25.7%24,545
Euthanasia17.3%16,561

Both adoption and euthanasia rates improved over the previous year, but roughly 43% of animals that enter shelters end their lives inside one. Budgets for the country’s 273 animal protection centers grow each year, and a grim seasonality repeats: abandonment reports spike right after major holidays, when the novelty of a gift animal wears off. This very problem is part of what has pushed mixed-breed adoption rates up to 15%.


Can You Explore Seoul With a Companion Animal?

You can. The rules, however, are specific.

Practical Tips for Travelers

  • Public transit — On subways and buses, your pet must be inside a fully enclosed carrier. A leash alone may get you turned away. Guide dogs are the exception.
  • Shopping malls — Venues like IFC Mall in Yeouido welcome dogs, but typically with conditions: up-to-date rabies vaccination, under 10 kg, and kept on a leash no longer than one meter or inside a stroller.
  • Hotels — Pet-dedicated rooms at luxury hotels are multiplying fast. Seoul Dragon City runs 15 pet-exclusive rooms; Conrad Seoul offers a pet room-service menu. Always check breed and weight restrictions when booking.
  • Cafés and restaurants — Pet-friendly cafés cluster in neighborhoods like Seongsu, Yeonnam, and Hannam. Most regular restaurants do not admit animals.
  • Entering and leaving Korea — Inbound pets require a microchip, proof of rabies vaccination, and — depending on your home country — a rabies antibody titer test. The paperwork can take months, so plan well ahead.

For a traveler, this culture reveals itself in small, unremarkable ways. A dog stroller parked beside a café window. Pet treats on a convenience store shelf. A dedicated dog path winding through an apartment complex. But it’s exactly that unremarkability that makes the point: in today’s Korea, companion animals aren’t a novelty anymore. They’re the default.

Sources

  • Ministry of Agriculture, Food and Rural Affairs, 2025 Survey on Companion Animal Ownership and Public Awareness of Animal Welfare (in-person interviews with 3,000 households nationwide, conducted October–December 2024)
  • KB Financial Group Management Research Institute, 2025 Korea Companion Animal Report (published June 2025, data as of end of 2024)
  • Animal and Plant Quarantine Agency, Status of Abandoned and Lost Animals and Animal Shelter Operations (2024–2025)
  • Gmarket pet stroller vs. baby stroller sales share (2021–2023) / Wall Street Journal coverage
  • Special Act on the End of Breeding, Slaughter, Distribution, and Sale of Dogs for Food Purposes (passed by the National Assembly on January 9, 2024, effective 2027)
  • Animal Protection Act — animal registration requirement and penalty provisions

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