Seoul has dozens of places that come with the whisper, “The owner’s a celebrity, you know.” The problem? About half of those lists are either long closed or were never actually owned by that celebrity to begin with. Closures rarely make headlines the way openings do, and a famous name tends to stick around long after the stake has been sold.
This guide includes only spots confirmed to be open as of August 2026. I’ve added addresses, prices, and booking methods for each, and put the famous-but-gone places in their own section at the end so you don’t waste a trip.
The short answer (as of August 2026)
- Easiest walk-in spots: Mouse Rabbit (Yesung · Konkuk Univ.), Farben (RM's sister · Seongsu), Hongchul Book Bread (Noh Hong-chul · Yongsan) — all three are cafés, all under 10,000 won.
- Best for a solid meal: 401 BBQ (Haha & Kim Jong-kook · Mapo), Ossu Seiromushi (BTS Jin's brother · Yeouido), Seongsu Mackerel (Yoon So-yi · Seongsu).
- Culinary Class Wars chef restaurants all use CatchTable for reservations. Trid and Bistro Nautre sell out the moment they open.
- Gone for good: Lee Jong-suk's 89 Mansion (closed 2020), Loco & Jay Park's The Famous Burger (closed 2025), Song Min-ho's Osechill, Son Ho-young's Hangukgye.
"Celebrity hot spot" and "celebrity-owned" are not the same thing
Let’s get the terms straight first. In Korea, the phrase 연예인 맛집 (celebrity mat-jip) usually means a restaurant a celebrity visited as a customer — the kind of old-school joint with signed photos on the wall and a TV appearance in its history. That’s not what this guide covers.
This guide is about restaurants and cafés owned or run by the celebrity themselves or their immediate family. Even within that, involvement breaks down into four tiers.
📊 Four ways a celebrity is connected to a restaurant
| Type | What it means | Examples in this guide |
|---|---|---|
| Owner-operator | The celebrity works on-site | Hongchul Book Bread (Noh Hong-chul), Seongsu Mackerel (Yoon So-yi) |
| Owner, delegated ops | They hold equity; family or managers run the shop | Mouse Rabbit (Yesung), 401 BBQ (Haha & Kim Jong-kook) |
| Family-run | The celebrity’s family owns it; the celebrity isn’t involved | Farben (RM’s sister), Ossu Seiromushi (Jin’s brother) |
| Name-licensed brand | A franchise that licenses the celebrity’s name only | Kang Ho-dong Baekjeong |
The most common misunderstandings involve the third and fourth types. Fans show up thinking it’s “my bias’s place,” when in reality it’s a sibling running the show or a straight-up trademark deal. I’ve labeled the type for every spot below.
Idols and singers: where are their Seoul restaurants and cafés?
Four spots are definitely open as of August 2026. They’re scattered across Konkuk University, Seongsu, Mapo, and Yeouido — one per neighborhood, so hitting them all in one day is a stretch. But you can reasonably pair Farben in Seongsu with 401 BBQ in Mapo.
401 BBQ — Haha and Kim Jong-kook’s barbecue joint (Mapo)
This is the single most-visited celebrity restaurant by international Running Man fans in Seoul. Haha opened it in 2014, and Kim Jong-kook joined as a co-owner in 2017, giving the restaurant its current name. The number 401 comes from the apartment unit Haha shared with his friends before he got married.
The address is 23 Jandari-ro, Mapo-gu. People often call it “Hongdae 401,” but it’s actually a 7-minute walk from Hapjeong Station Exit 3 — also walkable from Sangsu Station. Pork belly runs 17,000 won per 180g, flower pork belly at 19,500 won for 200g. For groups, the 401 combo platter (3–4 people, 860g) at 84,000 won is the straightforward choice. Open daily from 4 p.m. to 2 a.m., no closing days.
In July 2025, Haha mentioned on a variety show that he’d “closed two company-owned barbecue locations.” Those were the Myeongdong and other branches — the original Mapo location is still going strong.
Mouse Rabbit — Super Junior Yesung’s café (Konkuk University)
The longest-running and most stable establishment on this list. After his father’s accident, Yesung moved his family to Seoul and opened a restaurant in Hongdae. When his mother found kitchen work too demanding, he pivoted to a café. Even now, Yesung’s parents are often spotted looking after the shop.
The address is 10 Neungdong-ro 11-gil, Gwangjin-gu — a 2-to-4-minute walk from Konkuk University Station Exit 2. An americano is 4,500 won, a café latte 5,000 won, and the Ssamanko smoothie and Glacier smoothie are 6,500 won each. Open daily from noon until around 10–11 p.m. Just 30 seconds away on foot is Yesung’s second café, Armoire.
Farben — RM’s sister’s café in Seongsu
On opening day, congratulatory wreaths from RM and BTS Jin’s brother made this place an instant talking point among fans. RM himself is not an owner or operator — it’s his younger sister who runs the shop. Sitting right in the middle of the Seongsu café district, it’s easy to slot into a broader Seongsu itinerary.
The address is 65 Seongsui-ro, Seongdong-gu, a 5-minute walk from Seongsu Station Exit 3. The signature drink is the Farbencio (6,500 won), a pistachio cream latte, with an americano at 5,000 won. Open daily from 10 a.m. to 9 p.m. (last order 8:30 p.m.). They offer decaf beans and have pastries like almond croissants and Berliner doughnuts.
Ossu Seiromushi — BTS Jin’s older brother’s Japanese restaurant (Yeouido)
Originally opened in 2018 in the Songpa Songridan-gil area, it has since moved to Yeouido. Jin’s older brother, Kim Seok-jung, is the CEO. Whether Jin holds any equity or is registered as a director has never been confirmed through public records. ARMY has known this as “Jin’s brother’s restaurant” for years, and Jin himself posted a tasting review before his enlistment.
The address is B1, Yuhwa Securities Building, 36 Gukjegeumyung-ro 2-gil, Yeongdeungpo-gu, near Yeouido Station Exit 3. Seiromushi is a Kyushu-style Japanese dish where meat and vegetables are steamed in a bamboo basket. A lunch hanwoo (Korean beef) seiromushi set is 55,000 won, the dinner hanwoo set is 80,000 won, and a Jeju black pork set runs 45,000 won. For a lighter meal, there’s a lunch udon & sushi set at 29,000 won (limited to 15 per day). Closed Sundays, with a break from 2:30 p.m. to 5 p.m.
Actors and TV personalities who actually work the shop floor
Two spots here — and they’re different from the rest because the owner really is there.
Hongchul Book Bread — Noh Hong-chul greets customers at his Yongsan book café
Known for how often Noh Hong-chul shows up in person to welcome guests. After closing on December 15, 2024 for renovations, it reopened on schedule — and the refresh brought a mini cinema and popcorn to the menu.
Let’s address one thing upfront: the name says “Book Bread,” but post-renovation, they no longer sell bread. The current menu is coffee, desserts, popcorn, and wine. If you’ve seen old blog posts and go expecting baked goods, you’ll be disappointed.
The address is 57 Hangang-daero 102-gil, Yongsan-gu (Huam-dong). You can walk up the hill from Seoul Station or approach from Sookmyung Women’s University Station. An americano is 5,000 won, a Bbyongpuccino 5,500 won, and popcorn ranges from 3,700 to 8,700 won. Open Thursday through Monday, 11 a.m. to 6 p.m. (last order 5 p.m.), closed Tuesday and Wednesday. The short operating hours trip people up — plan accordingly.
Seongsu Mackerel — Actress Yoon So-yi at the open-fire grill
The newest addition on this list. Actress Yoon So-yi opened this spot in mid-May 2026 in Seongsu-dong, and reports say she personally grills the fish over the open-fire oven and even works the dining floor. She’s run a jokbal (pig’s trotter) restaurant before, so she’s not new to the food business.
The address is 1F, 39-1 Sangwon 1-gil, Seongdong-gu — just 68 meters from Ttukseom Station Exit 7, which makes it wonderfully accessible. Open-fire grilled fish is the main draw, with jeyuk bokkeum (spicy stir-fried pork) and bossam (boiled pork wraps) also on the menu. It’s only been open a short while, so prices and hours haven’t quite settled yet — check Naver Map before heading over.
How to book the star chefs from Culinary Class Wars
After Netflix’s Culinary Class Wars, chefs essentially became celebrities — and their restaurants became the hardest tables to book in Seoul. Most use the CatchTable app exclusively. The app has an English interface, so it’s genuinely usable even if you don’t read Korean.
🏆 Star Chef Restaurants in Seoul — open as of August 2026
| # | Restaurant | Chef | Location | Booking | Difficulty |
|---|---|---|---|---|---|
| 1 | Mokran | Lee Yeon-bok | Yeonhui-dong | Phone, 1st & 16th monthly | Extreme |
| 2 | Choi Dot | Choi Hyun-seok | Cheongdam (Apgujeong Rodeo Stn.) | CatchTable | High |
| 3 | Trid | Kang Seung-won (Triple Star) | Cheongdam Stn. | CatchTable, 1st of month | Extreme |
| 4 | Mosu Seoul | Ahn Sung-jae | Itaewon (Hangangjin Stn.) | CatchTable only | Extreme |
| 5 | Tian Mimi | Jung Ji-sun | Gangnam Stn. & Hongdae Stn. | CatchTable | Medium |
| 6 | Hong Bo Gak | Yeo Kyung-rae | Seonjeongneung Stn. (Novotel) | CatchTable | Medium–High |
| 7 | Doryang | Im Tae-hoon (Iron Bag Chef) | Gyeongbokgung Stn. Exit 3 | CatchTable & phone | Medium |
| 8 | Bistro Nautre | Yoon Nam-no | Apgujeong Rodeo Stn. | CatchTable | Extreme |
Reservation tips
- Download CatchTable and create an account in advance. If you're signing up the moment reservations open, you've already lost.
- Know the exact opening time. Trid opens bookings for the following month on the 1st; Choi Dot opens daily at midnight.
- Turn on waitlist notifications. Since these spots require a deposit, cancellations happen steadily. Deposit refund windows are usually clearly stated.
- Go for lunch. You'll eat the same chef's food at roughly half the dinner price at several spots (Mosu: 320,000 vs 420,000 won; Trid: 120,000 vs 200,000 won).
Mokran — Chef Lee Yeon-bok’s Chinese restaurant in Yeonhui-dong
Famous for its menbosha (shrimp toast) and dongpayuk (braised pork belly), this is arguably the toughest reservation in Korea. They take phone bookings only on the 1st and 16th of each month — the 1st covers the first half of the following month, the 16th covers the second half. The booking window is 10:30–15:00 and 17:00–21:00. Weekend slots can take hundreds of redial attempts, which makes this the highest barrier for foreigners who don’t speak Korean.
Pre-order dishes like dongpayuk, menbosha, and gyeongjangyuksa can’t be ordered on the day — you must request them during the reservation call. The address is 21 Yeonhui-ro 15-gil, Seodaemun-gu. There’s no subway station within walking distance; you’ll need a bus or taxi.
Mosu Seoul — Chef Ahn Sung-jae, and the 2026 controversy
The fine-dining restaurant of Culinary Class Wars judge Ahn Sung-jae. Let’s correct a piece of information that keeps getting repeated incorrectly: Mosu does not currently hold three Michelin stars — it has two stars in the 2026 Michelin Guide. It held three stars in 2023 and 2024, then dropped off the 2025 list during a closure for relocation, returning with two stars in 2026.
The address is 4 Hoenamu-ro 41-gil, Yongsan-gu (Itaewon-dong). You can walk from Hangangjin Station, but the hill is steep — a taxi is the better move. Lunch is 320,000 won, dinner 420,000 won. CatchTable only — no phone or email reservations accepted.
Three more things worth knowing
What changed in 2026
- Via Toledo Pasta Bar (Kwon Seong-jun · Napoli Matfia) has rebranded. It moved from Yongsan's Wonhyo-ro to a larger space in Sindang-dong, Jung-gu, and changed its name to Vesuvio. It's currently in soft-open. If you navigate to the old Yongsan address, you'll end up staring at an empty storefront.
- Deepin is no longer Chef Yoon Nam-no's restaurant. He finished his tenure there on December 31, 2025, and opened Bistro Nautre in Apgujeong Rodeo in March 2026.
- Culinary Class Wars Season 2 winner Chef Choi Kang-rok doesn't have his own restaurant. In interviews, he's stated he "can't open a restaurant for the time being" and is currently focused on pop-ups and TV projects.
Gone for good — spots that keep appearing in recommendation lists
This section might be the most important part of this guide. The places below still show up in blog posts and travel articles as “celebrity restaurants,” but as of August 2026, you can’t visit them — or they were never really that celebrity’s place to begin with.
⚠️ Outdated or incorrect information
| Restaurant | Famed owner | What actually happened |
|---|---|---|
| 89 Mansion | Lee Jong-suk | Closed September 2020. Shut down due to COVID-19; the building was sold. |
| The Famous Burger | Loco & Jay Park | Closed 2025. Loco confirmed on a December 2025 radio show: “We’re not running it anymore.” |
| My Thai · My Chelsea | Hong Seok-cheon | All closed by 2019–2020. No Hong Seok-cheon restaurants remain in Itaewon. |
| Osechill | Song Min-ho | Likely closed. The Seongsu location is now a gift shop; the original Hapjeong location is gone. |
| Hangukgye | Son Ho-young | Jamsilsaenae and Bangi branches marked closed. Son Ho-young said in 2025 he’d “shut the restaurant due to the economic slump.” |
| Xiao Zhan | Henry | Management sold in 2021. Food-tech startup Farmers Porter acquired a 70% stake. |
| Kang Ho-dong Baekjeong | Kang Ho-dong | A franchise that licenses his name. Kang Ho-dong does not operate these locations. |
| Garae (curry house) | Lee Jang-woo | Closed August 2025. Lasted just nine months. |
| Ho Seok-chon (sundae-guk) | Lee Jang-woo | During a March 2026 vendor payment dispute, Lee Jang-woo’s side clarified that he’d “stopped being involved in operations just two months after opening.” |
The 30-second check before you go
- Search the name on Naver Map and look at the most recent review dates. No reviews in 6+ months? Be suspicious.
- Check for a "Closed" or "Temporarily closed" label at the top of the map listing.
- Check the Instagram account's most recent post date. For celebrity-run spots, social media is effectively the official channel.
- For fine dining, see if the booking page is actually open on CatchTable. If it's shut, the restaurant may be on hiatus or in the middle of relocating.
Can I string several together in a day?
The locations are too spread out — don’t get greedy. Two or three in one day is a realistic maximum. The two combinations below have the cleanest logistics.
🗺️ Two half-day to full-day routes
| Route | Flow | Time needed |
|---|---|---|
| Seongsu–Mapo | Farben (Seongsu, morning coffee) → Seongsu Mackerel (Ttukseom, lunch) → Seongsu café street wander → 401 BBQ (Hapjeong, dinner after 4 p.m.) | ~7–8 hrs |
| Konkuk Univ.–Yeouido | Mouse Rabbit (Konkuk Univ., afternoon coffee) → Armoire (30 seconds away) → Ossu Seiromushi (Yeouido, dinner, closed Sundays) | ~5 hrs |
Hongchul Book Bread in Yongsan is a tricky one to pair — it closes at 6 p.m. and is shut Tuesday–Wednesday. If you have plans near Seoul Station on a Thursday through Monday, it’s best treated as a standalone stop.
Visiting etiquette
- These aren't tourist attractions — they're real businesses serving real customers. Ordering something rather than just taking photos and leaving is basic courtesy.
- If the celebrity owner is on-site, it's best to hold off on autograph or photo requests. They're working.
- Avoid filming or photographing other customers. This can be a privacy and portrait-rights issue in Korea.
- Don't linger at your table during peak hours (6–8 p.m.).
Sources
- 401 BBQ operating info & menu — Dining Code / Haha branch closures — Star News 2025-07-21
- Mouse Rabbit operating info — Dining Code
- Farben (RM's sister's café) — Harper's Bazaar Korea
- Ossu Seiromushi Yeouido — CatchTable
- Hongchul Book Bread closure & reopening — Newsis 2024-12-15 / Dining Code
- Yoon So-yi Seongsu Mackerel — Sports Kyunghyang 2026-06-12
- Mosu Seoul Michelin 2-star — Michelin Guide Seoul·Busan 2026 / Wine controversy apology — News1
- Kwon Seong-jun Sindang-dong move & Vesuvio — Hankyung 2026-07-31
- Yoon Nam-no Bistro Nautre — Star News 2026-03-19
- Lee Jong-suk 89 Mansion closure — Segye Ilbo / Loco burger joint closure — Nate (Cultwo Show) 2025-12-17
- Xiao Zhan management acquisition — Money Today 2021-08-19
- Lee Jang-woo curry house closure — News1 / Sundae-guk vendor dispute conclusion — Nate 2026-03-17
- Hong Seok-cheon Itaewon closures — Asia Economy 2020-08-29