It is a well-known fact that a significant portion of Korean cosmetics sales goes through a single store: Olive Young. However, what actually sells the most there is hard to figure out just by walking around the store. The front-of-display spots are determined by advertising budgets, and the displays at the Myeongdong store are rearranged specifically for tourists.
So I pulled the entire ‘All Categories Sales Ranking’ TOP 100 from the Olive Young online mall on 2026-09-04 and categorized all 100 items one by one. I counted everything: brand, category, actual selling price, discount rate off the regular price, and promotion type. The numbers below are the results of that tally.
The short answer
- #1 is Mediheal's "Essential Mask Pack 10+1 Sheets Special 7-Variety Pick & Mix" (₩9,900). The top tier is dominated by mask packs, serums, and pads.
- 85% of the TOP 100 (85 items) are under ₩30,000. The median selling price is ₩22,825.
- 99% (99 items) show a discount, with a median discount rate of 33%. Almost nothing sells at full price.
- 6 items are inner beauty/food products. Olive Young isn't a cosmetics store — it's an H&B store.
- Online #1 ≠ In-store #1. The online ranking reflects repurchases and stockpiling by local residents.
What is #1 on Olive Young's Online Mall?
It’s Mediheal’s “Essential Mask Pack 10+1 Sheets Special 7-Variety Pick & Mix” (₩9,900). That’s the discounted price from a regular price of ₩20,000. The TOP 5 continues as follows.
Just looking at the TOP 5 reveals the nature of this ranking. All of the TOP 5 are skincare products, and there are almost no high-end brands.
How this was measured
On 2026-09-04, I manually collected the All Categories TOP 100 from the Olive Young online mall sales ranking directly from the screen. After transcribing the brand, product name, selling price, regular price, promotion badge (sale/coupon/gift/Today Delivery), and product category, I calculated every figure below directly from this data. The ranking is based on Olive Young's internal algorithm, and actual sales volumes are not disclosed, so it should be read as a relative popularity indicator.
Full List of TOP 30 — What Ranks Where?
Prices are actual selling prices as of 2026-09-04, with the regular price in parentheses. Since sales, coupons, and gifts can stack, your final payment may be even lower.
🏆 Olive Young Online Mall All-Category Sales Ranking TOP 30 (verified 2026-09-04)
| # | Brand | Product | Actual Selling Price | Category |
|---|---|---|---|---|
| 1 | Mediheal | Essential Mask Pack 10+1 Sheets Special Set — Pick 7 Types | 9,900 won (20,000 won) | Skincare |
| 2 | Mediheal | Derma Toner Pads 100+100 Sheets — Pick 7 Types | 28,330 won (39,900 won) | Skincare |
| 3 | BIOHEAL BOH | Mask Pack Large-Capacity Set (Collagen/Lifting) | 9,900 won (32,000 won) | Skincare |
| 4 | PARTION | Noscarnine Trouble Serum 50ml Refill Set (+Refill 40ml+Cream 10ml) | 27,900 won (54,000 won) | Skincare |
| 5 | Wellage | Real Hyaluronic Blue 100 Ampoule 100ml Set (+60ml Refill+Soothing | 29,300 won (50,000 won) | Skincare |
| 6 | LOMA | Nourishing/Daily/Moisturizing Shampoo & Conditioner Collection | 47,400 won (79,000 won) | Hair & Scalp |
| 7 | AESTURA | Atobarrier365 Cream 80ml Set (+Toner 25ml+Cleansing Foam 3g*3EA) | 24,950 won (33,000 won) | Skincare |
| 8 | CLIO | Kill Cover Founwear Cushion Single/Set (+Refill+Fresh Prep Base Gift) | 23,900 won (36,000 won) | Color Cosmetics |
| 9 | ANUA | PDRN Hyaluronic Acid Capsule 100 Serum 30ml Double Set (+Cinnamoroll Pouch | 26,900 won (57,500 won) | Skincare |
| 10 | Mediheal | Madecassoside Moisture Trace Derma Serum 50+50mL (+PomPomPurin Smart Talk) | 23,200 won (43,000 won) | Skincare |
| 11 | PROTEIN ONE | Protein Shake Pouch 40g — 6 Flavors | 3,690 won (3,900 won) | Inner Beauty & Food |
| 12 | MA:NYO | Pure Soybean Cleansing Oil 200ml 2-Pack Set | 22,500 won (37,000 won) | Cleansing & Exfoliation |
| 13 | Gillette | Razor Blades 16-Count (SkinTech/Yellow/Chill/Ultra) | 51,700 won (91,900 won) | Body & Hair Removal |
| 14 | Fwee | 3D Voluming Gloss 5.3g Single/Set | 11,900 won (18,000 won) | Color Cosmetics |
| 15 | beplain | Mung Bean Low-pH Cleansing Foam 160ml Double Set | 22,800 won (26,000 won) | Cleansing & Exfoliation |
| 16 | JUNGSAEMMOOL | Essential Skin Nuder Cushion Limited Set | 37,920 won (48,000 won) | Color Cosmetics |
| 17 | VT | PDRN Air Cloud Sun Care (Sunscreen Set/Sun Stick Single — Pick 1) | 19,600 won (36,000 won) | Sun Care |
| 18 | esnature | Aqua Squalane Moisturizing Cream 60ml Double Set (+Hello Kitty Keycap Keyring) | 20,900 won (43,000 won) | Skincare |
| 19 | TORIDEN | Dive-in Low Molecular Hyaluronic Acid Serum 50ml Refill Set (+50ml Refill+Magn | 25,550 won (36,000 won) | Skincare |
| 20 | ANOB | Deep Damage Repair Hair Mask (Treatment/Hair Pack) 320ml Double/Duo | 27,900 won (42,000 won) | Hair & Scalp |
| 21 | celimax | Tranexamic Acid Brightening Cream Wrapping Mask 5 Sheets Set (+1 Sheet) | 20,730 won (26,800 won) | Skincare |
| 22 | TIRTIR | Mask Fit Red Cushion Foundation 18g 20 Colors (AD) | 20,620 won (29,000 won) | Color Cosmetics |
| 23 | Delight Project | Pretzel — Pick 1 of 3 Flavors | 2,160 won (2,400 won) | Inner Beauty & Food |
| 24 | celimax | The Vita A Retinal Shot Tightening Booster 15ml Set (+3ml) | 20,790 won (30,000 won) | Skincare |
| 25 | VDL | Tone Stain Color Correcting Primer 30ml | 18,500 won (26,000 won) | Color Cosmetics |
| 26 | YUMIL | Soy Milk Granola Shake 7-Pack — Pick 1 of 2 Flavors | 16,270 won (33,200 won) | Inner Beauty & Food |
| 27 | MENOKIN | 30-Second Quick Bubble Mask — Pick 1 of 6 Types (+30ml Gift) | 23,900 won (28,500 won) | Skincare |
| 28 | BIODANCE | Real Deep Mask 7+1 Sheets Set (Collagen/Ceranol) (+Hello Kitty/Pochacco) | 27,900 won (35,000 won) | Skincare |
| 29 | GOODAL | Green Tangerine Vita C Dark Spot Care Serum Alpha 50+50ml Refill Set (+PomPomPurin Mag | 27,500 won (43,000 won) | Skincare |
| 30 | FLYMEAL | Protein Shake 45g — Pick 1 of 4 Flavors | 3,510 won (3,900 won) | Inner Beauty & Food |
Here’s how the 100 products break down into major categories.
📊 TOP 100 Category Distribution (Compiled 2026-09-04)
| Major Category | Count | Share | Detailed Breakdown |
|---|---|---|---|
| Skincare | 46 | 46% | Serums & Ampoules 17 / Moisturizers 14 / Sheet Masks 8 / Mists 2 / Toner Pads 2 / Lotions 1 / Eye Care 1 / Toners 1 |
| Color Cosmetics | 22 | 22% | Cushions 4 / Lip Tints 3 / Eyeshadows 3 / Lip Glosses 2 / Mascaras 2 / Blushes 2 / Primers & Bases 2 / False Lashes 1 / Eyeliners 1 / Eyebrows 1 / Highlighters 1 |
| Cleansing & Exfoliation | 10 | 10% | Foam Cleansers 4 / Milk Cleansers 2 / Cleansing Balms 1 / Cleansing Oils 1 / Cleansing Waters 1 / Peeling & Exfoliators 1 |
| Inner Beauty & Food | 6 | 6% | Protein Shakes 5 / Snacks 1 |
| Hair & Scalp | 5 | 5% | Scalp Ampoules 2 / Shampoos 1 / Treatments 1 / Hair Devices 1 |
| Sun Care | 4 | 4% | Sunscreens 4 |
| Body & Hair Removal | 3 | 3% | Shaving & Hair Removal 1 / Body Lotions 1 / Body Scrubs 1 |
| Other | 2 | 2% | Spot Patches 1 / Novelty Items 1 |
| Oral Care | 1 | 1% | Mouthwash 1 |
| Fragrance & Diffusers | 1 | 1% | Diffusers 1 |
Looking at ingredient keywords, 13 products fall under the soothing, cica, and trouble-care category, 8 target blemishes, brightening, and dark spots, and 14 feature ingredients like ‘PDRN’ and ‘retinal’ that were originally used in dermatological procedures. By 2026, the language of Korean skincare has shifted closer to the language of clinical treatments rather than cosmetics.
What Price Range Do Koreans Actually Pay?
Median 22,825 KRW, average 22,528 KRW. The lowest price was 960 KRW, and the highest was 67,990 KRW.
💰 Distribution of Top 100 Actual Selling Prices
| Price Range | Number of Products | Share |
|---|---|---|
| Under 10,000 KRW | 14 | 14% |
| 10,000–20,000 KRW | 24 | 24% |
| 20,000–30,000 KRW | 47 | 47% |
| 30,000–40,000 KRW | 9 | 9% |
| 40,000 KRW and above | 6 | 6% |
Only 6 out of 100 products exceed 40,000 KRW. Department store brands or high-end lines are virtually absent from this ranking.
Why is almost nothing sold at full price?
Of the TOP 100 items, 99 (99%) had a discount applied, with a median discount rate of 33% and an average of 31.8%. Nine items were discounted by 50% or more, with the highest reaching 69%.
The event badges break down as 95 sales · 99 coupons · 5 giveaways (e.g., buy 1 get 1) · 100 Today’s Dream (same-day delivery), with multiple benefits often stacked on top of one another.
Don't take the list price at face value
In Korea, Olive Young's list price is closer to a "pre-discount displayed price." During the Olive Young Sale periods held every March, June, September, and December, additional discounts are applied on top of that. Just because you "bought a ₩50,000 item for ₩30,000" doesn't necessarily mean you got a great deal. It's safer to check the online price for the same product before buying it in-store.
Brand Map — Who's Dominating the Rankings?
Of the 73 brands, 16 have placed two or more products on the list. Here’s how the top looks.
🏷️ TOP 100 Brands with Multiple Entries
| Brand | Number of Products |
|---|---|
| Mediheal | 6 |
| Celimax | 4 |
| La Roche-Posay | 3 |
| Goodal | 3 |
| CLIO | 3 |
| VT | 3 |
| Anua | 3 |
| Bioderma | 2 |
| Isntree | 2 |
| Torriden | 2 |
| Peripera | 2 |
| Freshian | 2 |
Mediheal leads with 6 products. Sheet masks and pads are repeat-purchase items with little brand switching, so once a brand secures its spot, it tends to stick around for a long time.
Why Are Online Rankings and Myeongdong Store Best-Sellers Different?
This is the most practical part of this article for travelers. Online sales rankings reflect repurchase rankings of Korean residents. The proof is in the product sizes. Among the TOP 100, 33 items were in large-capacity, value-added, or refill formats.
What Koreans buy online is products they already know from using them, at the cheapest unit price, delivered to their door. In contrast, the shelves at Myeongdong and Hongdae stores are reorganized for travelers. Travel-sized miniatures, new shade color cosmetics, and duty-free/tax-refund-eligible sets are placed at the front. So if you copy this ranking straight into your shopping cart, you’ll first hit the weight limit and liquid restrictions for your carry-on.
How to read this as a traveler
- Use the ranking only to decide "what" to buy, but choose the "size" again in-store. Smaller or single-item versions of the same product are almost always available in stores.
- Start with items that are light and unbreakable. Mask packs, toner pads, and sheet masks have low weight relative to volume and are not subject to the 100ml liquid rule.
- Any liquid over 100ml must go in checked baggage. Large-capacity cleansers and body washes are not allowed in carry-on luggage.
- With 1+1 deals, you have to carry both items. They may look cheap, but they're still baggage.
- Tax refunds are only available in physical stores. Even if online prices are cheaper, you won't get a refund, so you need to compare the total cost.
Wrap-Up — What Korea's Sales Rankings Tell Us
By transaction value, K-beauty is an export and brand-driven market. But by sales rankings, it’s a market of repeat-purchase skincare and inner beauty products.
There’s almost nothing flashy on this list. From #1 to #100, every single item is something you’d buy again once you run out. The fact that Olive Young isn’t a cosmetics specialty store but an H&B store that stocks everyday essentials is laid bare in these rankings.
Data & Sources
- Source: Olive Young online mall sales rankings — TOP 100 across all categories. Data collected on 2026-09-04.
- Data points collected: Rank, brand, product name, selling price, list price, promotion badges (sale/coupon/gift/today delivery), product category, product ID, product URL.
- Categorization: Olive Young's original categories (e.g., '01 > Skincare > Essence') were regrouped into the article's broader sections. It's safer to read changes as general trends only.
- Discount rate: Calculated as the selling price versus the list price for items with a stated list price.
- Limitations: Rankings are determined by Olive Young's internal algorithm, and actual sales volumes are not disclosed. Prices and discounts change frequently depending on time of day and promotions. This article is a snapshot as of 2026-09-04.
- Raw data:
sources/oliveyoung-top100/ranking-2026-09-04.tsv - Further reading: Which K-Beauty Brands Actually Make Money — 2026 Revenue Tiers